It is generally accepted that while efficient suppression of molecular vibration is inevitable for purely organic phosphors due to their long emission lifetime in the regime of 1 ms or longer, fluorophores having a lifetime in the nanoseconds regime are not sensitive to collisional quenching. Here, however, we demonstrate that a fluorophore, 2,5-bis(hexyloxy)- terephthaldehyde (BHTA), capable of having hydrogen bonding (H bonding) via its two aldehyde groups can have a largely enhanced (450%) fluorescence quantum yield (QY) in amorphous poly(acrylic acid) (PAA) matrix compared to its crystalline powder. We ascribe this enhanced QY to the efficient suppression of molecular vibrations via intermolecular H bonding. We confirm this feasibility by conducting temperature-dependent fluorescence emission intensity measurement. As gaseous phenol can intervene with the H bonding between BHTA and PAA, interestingly, BHTA embedded in PAA can selectively detect gaseous phenol by a sharp fluorescence emission intensity drop that is visibly recognizable by the naked eye. The results provide an insightful molecular design strategy for a fluorophore and fluorometric sensory system design for enhanced photoluminescence QY and convenient detection of various volatile organic compounds.